Director of Industry Marketing Job
Director of Industry Marketing Job: At Walmart Connect, we are redefining retail media by connecting brands to Walmart’s 150 million weekly shoppers through meaningful, measurable experiences across digital, social and in-store environments. As the heart of Walmart’s closed-loop media business, our mission is to fuel brand growth while enhancing the customer journey.
We are seeking a visionary Director of Industry Marketing to lead our event marketing practice and elevate the Walmart Connect brand on a global scale. This is a senior leadership role for a strategic thinker who can transform high-level vision into world-class experiential programs that drive revenue and solidify our position as an indispensable media partner.
Lead Experiential Marketing for a Retail Media Powerhouse
Company: Walmart • Location: Valley Stream, NY • Job Type: Full-Time • Salary: $132,000 – $264,000 per year
As the Director, you will be the architect of Walmart Connect’s experiential marketing strategy. Your primary mission is to set the long-term vision for our event portfolio and lead a dedicated team in creating unforgettable moments that spark industry-wide connection.
You will oversee a diverse range of high-impact activations from premier industry tentpoles like CES and Cannes Lions to our own signature executive gatherings. This role demands a unique blend of strategic foresight, operational excellence and inspirational leadership to ensure every experience consistently strengthens our brand narrative and delivers tangible business outcomes.
A Detailed Look at Your Key Responsibilities
You will be responsible for the end-to-end strategy and execution of our event marketing efforts, requiring a balance of creative direction and meticulous management.
Strategic Vision and Leadership
In this capacity, you will define the “why” and “where” for our experiential marketing, setting a course that aligns with ambitious business goals.
- Set the overarching experiential vision and develop the comprehensive annual event strategy, optimizing for scale, purpose and return on investment.
- Lead, mentor and develop a high-performing team of 9+ event professionals, fostering a culture of excellence, clear accountability and continuous growth.
- Build strong, trust-based partnerships across Sales, Marketing, Creative and Communications to ensure cross-functional alignment and accountability.
- Guide the creative and experiential development process ensuring all concepts powerfully reflect the Walmart Connect brand story.
Operational Execution and Performance Management
This aspect of the role focuses on the “how,” translating strategic plans into flawlessly executed events and measuring their impact with precision.
- Oversee all internal and external event planning and execution ensuring every experience is consistent, scalable, efficient and aligned with business priorities.
- Provide decisive onsite leadership at major activations, upholding the highest brand standards and solving complex issues in real-time to ensure seamless delivery.
- Manage all event budgets with expert-level oversight including forecasting, contract negotiations and invoice management in close partnership with the Finance department.
- Define and monitor key success metrics, leading quarterly reporting to deliver actionable insights and data-driven recommendations for future initiatives.
The Ideal Candidate: Qualifications and Expertise
We are looking for an accomplished leader with a proven track record in shaping high-stakes experiential marketing programs within a fast-paced industry.
Required Qualifications and Experience:
- A Bachelor’s degree should be in Marketing, Communications, Business or a related field.
- 10-15+ years of progressive experience in large-scale event strategy, experiential marketing or production.
- Proven success in a senior leadership role with experience leading and developing a team of event professionals.
- Deep domain expertise within the media, advertising, retail media or technology industries.
- Exceptional strategic thinking abilities with a talent for building, documenting and presenting a compelling long-term vision.
- Strong operational acumen, capable of anticipating details, solving problems and ensuring excellence across multiple concurrent projects.
- Experience managing large, complex budgets and a demonstrated ability to build trust and alignment across diverse, cross-functional teams.
- Willingness and ability to travel as required for events and key meetings.
Minimum Qualifications:
- Bachelor’s degree and 5 years’ experience in communications, project management or event management OR 7 years’ experience in the same areas.
- Must have 3 years of supervisory experience.
The Rewards and Benefits of Leading with Walmart
Walmart is committed to supporting our associates with a comprehensive benefits package designed for a happier mind, body and wallet.
- Competitive Compensation: This role offers an annual salary range of $132,000 to $264,000, plus annual or quarterly performance-based bonuses and stock incentives.
- Health & Wellness: Comprehensive medical, vision and dental coverage to keep you and your family healthy.
- Financial Security: A 401(k) plan with company match, stock purchase plan and company-paid life insurance.
- Time Away: Generous Paid Time Off (PTO) for vacation, sick leave and holidays, along with paid parental and family care leave.
- Career Growth: Access to Live Better U, a Walmart-paid education program from high school completion to bachelor’s degrees with all tuition, books and fees covered.
- Additional Perks: Short-term and long-term disability, military leave pay, adoption assistance and exclusive company discounts.
Ready to Redefine Retail Media Experiences?
If you are a visionary leader with the expertise to build and inspire a world-class event marketing practice, we invite you to apply. This is a unique opportunity to shape the industry presence of one of the world’s most impactful media businesses and create experiences that resonate across the global advertising landscape.
Click Here to Apply for the Director of Industry Marketing Position on ZipRecruiter
Walmart is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability.
